Pdinventive managed 3 Social Media channels for Emirates NBD and their Emirates NBD Golf passion for Golf channel at the 2013 Omega Dubai Ladies Masters and 25th 2014 Omega Dubai Desert Classic, for which they are the official bank sponsor.
Each Channel was activated for selected periods of time during these tournaments with the Twitter account being the main driver for interaction.
During this period, we managed the Social Media by:
Initially taking over 2 existing idle channels and opening a new one.
Altering imagery and text to bring up to date.
Posts on news, information and images promoting the brand message pre, during and post events.
Live on the spot sports scores and happenings.
Increasing and Interacting with followers, likes and messages.
Created, maintained and run several competitions for followers.
2 of the Channels I worked on for 2 months) I worked on the channels compared t
The plan was to give the Passion for Golf platform a greater edge than it had previously in the last 2 years fo tournaments. Using my sports insight, behind the scenes access and knowledge I gave Emirates NBD totally unique sports coverage that they deserved as one of the sponsors which they had not had previously.
With no advertising spend allocated, the Twitter outcome was a great success, a few key stats below:
Time period (2 months+)
Followers increase of 400%
Re Tweet reach of 517k
Mention Reach of 274k